Last edited by Taylor & Francis Group
30.07.2021 | History

2 edition of Football Supporters and the Commercialisation of Football found in the catalog.

Football Supporters and the Commercialisation of Football

Comparative Responses across Europe

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      • nodata

        StatementTaylor & Francis Group
        PublishersTaylor & Francis Group
        Classifications
        LC Classifications2012
        The Physical Object
        Paginationxvi, 58 p. :
        Number of Pages97
        ID Numbers
        ISBN 10nodata
        Series
        1nodata
        2
        3

        nodata File Size: 2MB.


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Football supporters and the commercialisation of football: comparative responses across Europe Peter Kennedy and David Kennedy 2.

Commercialisation and advertising has taken over the game of football

As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the 'loyal fan'. Nothing could be better representative of the ad problem in football than that. Just look at the uniforms of the players; they're either covered in multiple company logos, or dominated by one large one.

The logo of the league itself is being replaced by another ad. This book was previously published as a special issue of Soccer and Society. They tune in to the TV or drive up to the stadium for the sport, for their favorite club or team; not for commercials. Expecting to enjoy a game of soccer, they instead get bombarded with brand names and logo in a way that takes away from their enjoyment of the game. And it's natural to want to get paid.

As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation.

Commercialisation and advertising has taken over the game of football

From community to commodity: the commodification of football in Israel Amir Ben Porat• Not every uniform is gaudily covered in company logos; many just don't look that bad. The club needs money; the league needs money; even the players want money.

All this commercialization goes to show that football is no longer focused on the sport itself, or competition, or even team spirit.